In today’s digital-first world, businesses that want to thrive must adopt effective digital marketing strategies. But with so many tools, platforms, and tactics available, the question often arises: “What are the best digital marketing activities?”
Whether you’re a small business owner, a marketing manager, or an entrepreneur looking to scale, choosing the right digital marketing activities can significantly impact your online visibility, lead generation, and revenue. This guide will walk you through the top digital marketing activities that consistently deliver results across industries.
1. Search Engine Optimization (SEO)
SEO is the backbone of digital marketing. It’s the process of optimizing your website to rank higher on search engines like Google for relevant keywords.
Why it matters:
- Improves organic traffic
- Builds trust and credibility
- Offers long-term ROI
best practices:
- perform keyword research
- Optimize meta titles and descriptions
- improve website speed and mobile-friendliness
- Create quality, relevant content
- Build backlinks from credible sources
Pro Tip: Focus on local SEO if you run a location-based business (like a café or service provider).
2. Content Marketing
Content is still king in the world of digital marketing. Creating valuable content helps attract, engage, and convert your audience.
Types of content:
- Blog posts
- Videos
- Infographics
- E-books
- Webinars
- Case studies
Why it works:
- Establishes authority
- Boosts SEO
- Nurtures leads
- Encourages social sharing
Best practices:
- Create a content calendar
- Solve real problems your audience faces
- Include CTAs (calls to action)
- Repurpose content across different channels
3. Social Media Marketing
With billions of active users, social media platforms are essential for brand awareness, customer engagement, and driving traffic.
Popular platforms:
- TikTok
- X (formerly Twitter)
What works best:
- Consistent posting schedule
- Community engagement (responding to comments/messages)
- Paid ads and promoted posts
- Influencer partnerships
Tip: Use platform-specific strategies (what works on Instagram may not work on LinkedIn).
4. Email Marketing
Email remains one of the highest-converting digital marketing channels, especially for nurturing leads and retaining customers.
Types of campaigns:
- Welcome emails
- Newsletters
- Product updates
- Abandoned cart emails
- Promotions and discounts
Best practices:
- Segment your audience
- Personalize content
- Optimize subject lines
- A/B test for better results
Fact: For every $1 spent, email marketing generates an average return of $42.
5. Pay-Per-Click (PPC) Advertising
PPC involves paying for ads that appear on search engines or other platforms. You only pay when someone clicks on your ad.
Popular PPC platforms:
- Google Ads
- Bing Ads
- Facebook Ads
- Instagram Ads
- YouTube Ads
- LinkedIn Ads
Benefits:
- Instant visibility
- Targeted reach (by location, demographics, behavior)
- Measurable ROI
Best practices:
- Use targeted keywords
- Create compelling ad copy
- Optimize landing pages
- Monitor campaigns regularly
6. Affiliate Marketing
Affiliate marketing allows others (affiliates) to promote your product or service in exchange for a commission on each sale or lead.
Why it’s powerful:
- Cost-effective
- Performance-based
- Expands your reach
Tips for success:
- Choose the right affiliates
- Provide marketing materials
- Track performance
- Offer competitive commissions
7. Influencer Marketing
Partnering with influencers can rapidly boost your brand’s credibility and exposure, especially within niche markets.
Why it works:
- Influencers already have loyal audiences
- Feels more authentic than traditional ads
- Helps build trust quickly
Best practices:
- Vet influencers carefully
- Set clear goals and expectations
- Track results using affiliate links or promo codes
8. Video Marketing
Video is one of the most engaging forms of content. From explainer videos to live streams, it captures attention and boosts conversions.
Platforms to use:
- YouTube
- Instagram Reels
- TikTok
- Facebook Live
- LinkedIn Video
Ideas for video content:
- Product demos
- Behind-the-scenes
- Customer testimonials
- How-to guides
- Webinars
Bonus: Videos improve dwell time on your site, which can help your SEO.
9. Conversion Rate Optimization (CRO)
Getting traffic is just one piece of the puzzle; converting that traffic is where the magic happens.
CRO activities:
- A/B testing (e.g., CTA buttons, headlines)
- Improving landing page design
- Reducing form fields
- Adding social proof (e.g., testimonials, trust badges)
Why it matters:
- Increases ROI on your traffic
- Helps understand user behavior
- Reduces bounce rate
10. Online Reputation Management
What people say about your brand online can influence new customers and search engine rankings.
Activities include:
- Monitoring reviews and mentions
- Responding to customer feedback
- Encouraging happy customers to leave positive reviews
- Managing negative reviews with care
Tools to help:
- Google Alerts
- Trustpilot
- Yelp
- ReviewTrackers
11. Web Design & UX Optimization
Your website is often the first impression people get of your brand. An outdated or poorly designed site can tank your digital marketing efforts.
Best practices:
- Fast-loading pages
- Mobile responsiveness
- Clear navigation
- Strong CTAs
- Clean, modern design
Consider working with top website design companies in Australia, like GlobalGenie.com.au, known for creating SEO-friendly and user-centric websites that convert.
Final Thoughts
There’s no one-size-fits-all approach when it comes to digital marketing. The best digital marketing activities for your business will depend on your goals, target audience, budget, and industry.
However, combining key strategies like SEO, content marketing, social media, PPC management, email, and CRO provides a strong foundation for online growth.
If you’re unsure where to start or want expert help, consider reaching out to a professional digital marketing agency that understands your unique needs and market especially if you’re in Australia. Agencies like GlobalGenie.com.au offer tailored solutions to help your brand stand out and grow sustainably.
Ready to boost your digital presence? Drop your questions in the comments or book a free strategy session today!
