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Yemzi: AYAO collection

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Photo Story: AYAO Collection by Yemzi This editorial, inspired by William Okpo's SS14 photographic imagery is the story of three young women seeking balance between the tranquil countryside and the fast paced city. I feel as though the red outfit represents the equilibrium. The entire collection is made from organic stretch cotton drill and was shot in th[...]

Svilu

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"SVILU was born out of the desire to create beautifully made, thoughtfully designed staples for women that endure the ebb and flow of trends. Environmentally sensitive fabrics and practices are used whenever possible and we continue to research ways to reduce our impact while maintaining the integrity of our designs.” Founded by Britt Cosgrove and Marina Po[...]

Dressed Not to Kill: Doegirl

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Doegirl is an organic and sustainable fashion label based on the California coast. Adhering to a slow fashion supply chain, and with a strong belief in ecology, Doegirl offers a range of small batch garments that are made from organic GOTS certified textiles and upcycled designer end-cuts. Believing fit is key to the longevity of a garment, Doegirl offer[...]

Sustainable Style in Sweaters: Ethical Men's Fashion by Myrrhia

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With autumn upon us, you don’t want to be caught in the cold with an insufficient sweater. A notion passed down from generations reminds us to investment in clothes that will last. Fast forward to today’s social network, and we find we have the creative ability (and loads of blogs to consult us) to take these choice staples and restyle them into an array of [...]

Sustainable fashion from Scandinavia: Nudie Jeans

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You’ve probably heard of Nudie Jeans - you might even have a pair or two in your dresser (or walk-in-closet!) But did you know how sustainable they are? Nudie is a jeans and casual wear label founded in Gothenburg, Sweden in 2001. With a strong commitment to ethical labor standards and minimal environmental impact, Nudie is one of the most responsible jeans [...]

Inspiring Change: AIAYU

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The welfare states in the Nordic countries are based on a model where citizens take care of each other and the land they live in. Sustainability and countability are long-established concepts in industries such as architecture, energy and food. Now it is the turn of the fashion industry, where several of the newer companies are green from the moment they sta[...]

Clandestine Evolution

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Photo story: "Clandestine Evolution" The theme revolves around the scientific equation of nature as it applies to sustainable fashion and art. The goal was to achieve a "oneness" with nature whereby each facet is inextricable or interdependent of each other. By merging light and dark elements, and with nature as a backdrop, each look featured the model in[...]

Trash to Trend

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Trash to Trend (TTT) is an online platform dedicated to upcycling. The idea behind the platform grew out of the doctoral research of Reet Aus, a designer who has been experimenting with upcycling in fashion design since 2005. While the platform is initiated by the need to offer a solution for the ever-growing waste problem, it also focuses on sharing design [...]

Pride for Place: therethere

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One of the key elements of ethical fashion, is the love and support of local creative systems that engages a new type of pride for one's town in which they live. Oaklandish, Oakland's local love and civic pride apparel brand, re-introduces this "pride of place" in their latest project: therethere. therethere pays homage to the landmarks, the neighborh[...]

Eco Fashion in the News

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Gucci launches an ECO shoe collection for men and women made from biodegradable plastic and veggie-tanned calfskin, with recycled polyester tags. --Contact Music.com Today, the UK Gaurdian's Observer awarded  VEJA their Ethical Fashion 2012 award for the brand's "strong ethical principles whilst creating beautiful products." -Observer IKEA's promotion [...]