You’ve probably heard of Nudie Jeans – you might even have a pair or two in your dresser (or walk-in-closet!) But did you know how sustainable they are? Nudie is a jeans and casual wear label founded in Gothenburg, Sweden in 2001. With a strong commitment to ethical labor standards and minimal environmental impact, Nudie is one of the most responsible jeans manufacturers on the market today. The label prides itself on its passion for denim as a versatile material that improves with age. Nudie offers a wide selection of organic cotton denim for both men and women, alongside sweaters, shirts, tees and even underwear made from organic textiles that are made in Italy. They even offer low-impact dyed colored denims.

my-story-eko-cycle nudie jeans 2







Read about Nudie’s CEO and Founder, Maria Erixon, here.


And to end it all off, here’s Nudie’s manifesto: “We love jeans, a passion we share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. Besides denom, only leather has the ability to age so beautifully formed by its user into a second skin. Your jeans live your lifestyle. The longer you wear them, the more character and attitude they get.”