Veja is “just a drop in the ocean”, they state on their website. Luckily for us, this drop exists and there are becoming more and more of them.
With organic cotton from the Northeast of Brazil, wild Amazonian rubber and ecological leather; Veja is working under three main principles:
In order to reduce CO2 emissions, all trainers and accessories are transported by boat from Porto Alegre, Brazil to Le Havre, France. From there they travel in barges along the canals to the Parisian suburbs.
They use recycled paper and cardboard for their packaging, and finally Veja uses ENERCOOP (a cooperative of green electricity) in their headquarters instead of EDF (the French national nuclear energy supplier).